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How to Get the Most Out of the Boat Show if you’re an Exhibitor

Posted November 3 2015


boat show

The Fort Lauderdale International Boat Show is here which means one thing for exhibitors, BUSY! Overwhelming may be an understatement in terms of the amount of work that goes into having a successful show. If you find yourself stressing as the show approaches, take a deep breath, and follow some of these tips that may help simplify things and keep your eyes on the big picture; getting the most out of the show. Remember, boat shows can be a fun way to mingle and network with your peers in the yachting industry, those who are looking to get into the yachting industry, and let’s not forget those that go just to see all the boats. So have fun! 

Network!

 

Boat shows, or any similar types of events are a perfect time and opportunity to network with others in your profession. There aren’t many times during the year where almost an entire industry converges to one place, which is why it is important to take advantage of meeting people. Especially people that don’t work/live in your area. 

Time Management 

There is a lot going on all at once, and you only have a few days to cram in as much as you can. This makes it incredibly important for you to exercise time management in order to get the most out of the show. Create a schedule or agenda and keep track of any meetings or events that you are attending. This can help you see how much free time you will have, and if there is enough time in your schedule to attend other events. Also, this will help when it comes to manning the booth, by designating times that people must be present. 

Put Your Best Foot Forward

You only have one chance at a first impression. Having a clean and presentable booth can be the difference between someone stopping and talking to you, or someone that will just walk right on by. Just as important as your booth being presentable is your staff being presentable. They should be welcoming and engaged, not looking down at their cell phone the entire time. A good staff can be the difference of making a sale, and turning someone off. 

Utilize Social Media 

Since there is so much going on, any events you are hosting can get lost in the crowd. Post on social media where you will be located, pictures that may help people find your booth, and information regarding any events you would want people to attend.

Follow Up! 

The amount of people you can meet at a boat show is overwhelming. Collect business cards and contact information. Wait a week or two for people to return home and settle in and begin contacting them to follow up. It may be hard to remember everyone you meet, so don’t be offended if someone doesn’t remember meeting you. By following up you can remind them and begin to form a relationship.

Don’t forget, the Fort Lauderdale International Boat Show starts November 5th and ends November 9th! For more information on what’s what to be aware of when at a boat show, read our previous blog, “5 Things to Be Aware of When at a Boat Show”. If you are interested in purchasing Yacht Crew Insurance, or would just like to talk to us for more information or advice, please contact us at +1 954 828 1819 or +44 (0) 1624 678668 or visit us online at mhginsurance.com. MHG has the Insurance Specialists to get you, your family, or group, the best coverage for your budget.